Url compression aids in the conversion of complicated web addresses into shortened, clean and easy to share web links without altering the target address. This is because it enhances readability, creates better user experience, and also makes such links fit for social media posts, emails, SMSs and marketing campaigns. A good url compressor aids in the simplification of long web addresses and eliminates the possibility of errors in the process of copying or sharing the link and at the same time keeps track of the links. Organizations and individuals can as well create a link shortener strategy to develop memorable and credible links.